December 9, 2008
Use a Catch-phrase to Make Your Sales Catch Fire
LAWS of the MARKETING JUNGLE
By Geoffery Moore

Imagine a guy who tries to build a fire in his fireplace. He puts in newspaper, kindling, stacks the logs—but there’s no fire. Why? No spark. ...
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POSTED IN LAWS of the MARKETING JUNGLE
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December 22, 2008
Aim for Everybody to Know Your Name
LAWS of the MARKETING JUNGLE
By Geoffery Moore

"Sometimes you know you want to go where everybody knows your name." That's a line from the opening song for the TV show, Cheers. And what's good fo...
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POSTED IN LAWS of the MARKETING JUNGLE
December 11, 2008
Give Them One Good Reason to Call You!
LAWS of the MARKETING JUNGLE
By Geoffery Moore

“Give me one good reason why I should call you.” Sounds like a line from a country and western song, right? But that’s basically what custom...
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POSTED IN LAWS of the MARKETING JUNGLE